Information Notice Pursuant to Article 13 of Regulation (EU) 2016/679 (“GDPR”)
Information to be Provided Where Personal Data are Collected from the Data Subject
In accordance with Regulation (EU) 2016/679 (General Data Protection Regulation “GDPR”), this notice explains how personal data collected through this website is processed. This notice does not apply to third-party websites accessible via links on this website and Datamars Agri Ltd accepts no responsibility for third-party websites or their privacy practices.
This Privacy Policy is provided pursuant to Article 13 of Regulation (EU) 2016/679 and in accordance with the ePrivacy Regulations and applicable Irish data protection legislation.
Cookies
For information on how this website uses cookies, please refer to our Cookie Policy available on this website.
Data Controller
Pursuant to Articles 4 and 24 of Regulation (EU) 2016/679, the Data Controller is Datamars Agri Ltd, with registered office at:
Datamars Agri Ltd
Unit 2
Little Island Industrial Estate
Little Island
Cork
T45 FK66
Ireland
Email: privacy@datamars.com
Personal Data
Personal data means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, by reference to identifiers such as a name, identification number, location data, online identifier or one or more factors specific to their physical, physiological, genetic, mental, economic, cultural or social identity.
Purposes and Legal Basis of Processing
Website Browsing and Technical Operation
The computer systems and software procedures used to operate this website automatically acquire certain personal data as part of their normal operation. This includes IP addresses, browser type, operating system, referral source, date and time of access, requested pages and other technical information necessary for website functionality and security.
Processing is based on the legitimate interests of the Data Controller pursuant to Article 6(1)(f) GDPR, specifically the operation, maintenance and security of the website.
Browsing data is generally retained only for the duration necessary to fulfil the purposes for which it was collected, unless further retention is required for legal or security purposes.
The provision of this data is necessary for the functioning of the website and failure to provide it may prevent access to certain services.
Contact Requests and Customer Enquiries
Where you contact us through forms, email or telephone, your personal data will be processed to respond to your request, provide information or take steps prior to entering into a contract.
Processing is necessary for the performance of pre-contractual measures pursuant to Article 6(1)(b) GDPR.
Personal data collected for these purposes may be retained for up to 12 months unless a longer retention period is required for ongoing business or legal purposes.
Provision of personal data is necessary in order for us to respond to your enquiry.
Customer Accounts and Online Ordering
Where you create an account or place an order through the website, personal data will be processed to administer your account, process orders, arrange deliveries, manage payments and provide customer support.
Processing is necessary for the performance of a contract pursuant to Article 6(1)(b) GDPR.
Personal data relating to orders and transactions may be retained for up to 10 years in accordance with Irish tax, accounting and legal obligations.
Failure to provide required personal data may prevent us from supplying products or services.
Marketing Communications
Where you consent to receive marketing communications, we may use your personal data to send newsletters, promotional offers, product updates, surveys and information about events or services by email, SMS, telephone or post.
Processing is based on your consent pursuant to Article 6(1)(a) GDPR.
You may withdraw consent at any time by using the unsubscribe link in communications or by contacting privacy@datamars.com.
Personal data processed for marketing purposes will be retained until consent is withdrawn or you object to the processing.
Providing personal data for marketing purposes is entirely optional and refusal will not affect any other services provided by Datamars Agri Ltd.
Recipients of Personal Data
Personal data may be shared with trusted third parties acting on behalf of Datamars Agri Ltd where necessary for the purposes outlined above. These may include:
- IT and website hosting providers
- Payment service providers
- Courier and delivery companies
- Marketing and communication service providers
- Professional advisers and consultants
- Public authorities or regulatory bodies where required by law
All third-party processors are required to process personal data securely and in accordance with GDPR requirements.
An updated list of Data Processors may be requested by contacting the Data Controller.
International Transfers
Personal data may be transferred outside the European Economic Area (EEA) where necessary for the provision of services. Where such transfers occur, Datamars Agri Ltd will ensure appropriate safeguards are in place in accordance with Articles 44–49 GDPR, including adequacy decisions, Standard Contractual Clauses or other approved transfer mechanisms.
Data Subject Rights
Under GDPR, you have the right to:
- Access your personal data
- Request rectification of inaccurate data
- Request erasure of your personal data
- Restrict processing of your data
- Object to processing based on legitimate interests
- Withdraw consent at any time where processing is based on consent
- Request data portability where applicable
Requests relating to your personal data can be made by contacting:
To unsubscribe from marketing communications, please use the unsubscribe functionality provided within communications or contact us directly.
If you believe your personal data has been processed unlawfully, you have the right to lodge a complaint with the Irish Data Protection Commission:
Amendments
Datamars Agri Ltd reserves the right to update or amend this Privacy Policy at any time to reflect changes in legal, technical or business developments.
Last updated: May 2026